* Knowledge of the mass-market retailing (large distribution) * Commercial experience |
* Development of customer loyalty CRM * Marketing of industrial products |
* Marketing of products big consumption * Marketing of services |
* Direct marketing * Negotiation of partnerships |
* Experience of the graphic chain * Experience in Packaging |
Business sector: industry and services’ Companies. - Provoke communications actions. - Actions of promotion. - Actions of tasting. - Animation and games (sets). - Advertising (publicity) broadcasting - Display (posting). - PLV. - Marketing Web. |
BEST BRANDS (MANOUBA-TUNISIA)
Type of post : Marketing Manager. Type of contract : FIXED-TERM CONTRACT |
Description of the structure:
Preparation for cake, Preparation for Ice cream, powder Juice, Gelatin, Yeast, vanillinated Sugar, Keeps (Preserves)…
Summary of the mission: |
Marketing operational (Schedule of the actions; promotional; tasting; launch), management of budget (Dedicated for the communication and the realization of certain actions: Advertising on TV, Radio spot), search and realization of the supports of communications for the launch of the new products (tasting of new flavored products : arrangement of stands ; trainings (formations) of the presenters (driving forces) on products; choice of selling points, Negotiation with hypermarkets and retailers for the improvement of the figure of affair (business), (to study carefully problems and abnormalities which can put obstacles saw for life the realization of the objectives predefined) (B to B), analyzes statistics of the sales of every product (Before and after action), price policy and location of products (Look for on the competitors), strategy of communication and sale, organization of the special events, poll(sounding) and inquiries, participation in fairs… |
1991 - 1996 | UAS - Tunis Diploma : MASTER'S DEGREE Formation : MARKETING |
1997 - 1998 | ICF - Tunis Formation : computer-aided Advertising(Publicity) |