Domaines de compétence

 

Technical Environment:

ü         Activity sector : Business Development Projects

ü         Software used : MS-Office, CMS tools.

ü         Norms/concepts :  Strategic Planning

ü         Tools and equipments you worked on : Google analytics 

Expérience professionnelle

Balance Interactive                                                                               Springfield, VA, USA

Strategic Analyst                                                                         December 2010 – May 2011

]     Context and purpose of the project

 

“Project Title”: Online Business Development (Marketing Strategy)

Balance Interactive provides services like Web services, CMS implementation, Strategy and Consulting to its large Web based Clientele. Main purpose of this project was to build and design New Market strategy to attract more clients to contribute to its Business Development.

 

]     Missions

 

• Analysis of service offerings, competitors analysis in the marketplace, determine their brand platform/message

·         Used strategy canvas to map out key service offerings and rate those offerings compared to Balance Interactive.

·         Reviewed customer feedback surveys, and develop clients retaining strategies

·         Studied Google analytics reports to track advertising ROI, and define marketing posture.

·         Formulated quantitative analysis to support strategy/business development and value creation efforts.

 

]     Results

 

·         Increased Business Opportunities via Advanced Marketing.

·         Attracted larger Clientele for the growth of Business.

·         Provided Customer Satisfaction.

·         Business Strategy for Stronger and Effective development.

 

]     Developed skills

 

·         Learned and Gather Information about Market Strategies, Market Analysis.

·         In depth survey and analysis of Customer Needs, Preferences and trends.

·         Skills complementing good understanding of Business Decisions, Growth and Brand Recognition.

 

 

Etudes

 

2009 - Masters in Business Administration, Virginia International University, USA

2002 - BS in Electrical Engineering and Industrial Computers, University of Technology of Tours, France