Profil détaillé du prestataire karimmanjra
Domaines de compétence
Career Objectives
I’m interested in a growth opportunity within an entreprenarial job where I can make best use of my multi-functional skills. Summary Of Qualifications
13 years experience in a multinational FMCG company: coaching, trade marketing, management of modern customers at headquarters level, management of retail van operations, management of distributors, management of large teams and complex projects.
Languages
English: fluent reading/writing and very good spoken EnglishFrench: language of studies and workArabic: mother tongueSpanish: travel Computers
Word, Excel & PowerPoint: advanced knowledge. (Trainer for PowerPoint and co-trainer for Excel) Miscellaneous: HTML, VBA & Photoshop: average knowledge
Delivered trainings Corporate: Individual Coaching, Project Management, Time Management, PowerPoint, Excel, Train The Trainer, Presentation Skills.
Functional: Distributor Operations College, Sales College, Communication Skills, Collaborative Negotiation, Objection Handling and Persuasive Selling. Expérience professionnelle
April ‘97 to date PROCTER & GAMBLE – Customer Business Development (Sales) Jul ‘09 to Jan ‘10 North West Africa Modern Trade Team Leader (in parallel with Trade marketing job), Modern customers' management at head quarters' level: annual negotiations, sales fundamentals nego... Major Achievements | · 2 years contact with second biggest customer· +50% share of shelf at 1st biggest customer... |
Jul ‘07 to date North West Africa Trade Marketing Team Leader (MS&P)Job description Trade Marketing Management: Enable sales department to deliver stretch volume targets through (1) ensuring proper initiative management, (2) putting in place channel specific programs and (3) rigorous budget management. Major Achievements | · From “Morocco traditional” focus to “North West Africa all channels”· White space expansion model with clear guidelines on product launch approach and execution· Enabled databased decision making |
Sep ‘03 to Jun ‘07 Distributor Operations Team Leader (traditional trade) and Douar Program Leader (rural)Job description 1. Distributor Operations Team Leader: directly manage a sales force of 120 persons and 6 managers, driving distributors at top management level, leading a multifunctional team, member of CBD Leadership Team. Major Achievements | · Complete redesign of Go-to-Market strategy including: (1) PG owned distributor divestiture, (2) distributor merger, (3) branch closing and (4) coverage extension (+50% direct coverage)· Positive (organic) growth index while running the Go-to-Market redesign project· Created & shared broadly the model for Distributor Operations management called DO-JVC Wheel (Distributor Operations Joint Value Creation Wheel) |
Job description 2. Douar Program Leader (douar = remote rural village) Objective | · Convert rural population to P&G brands franchise |
Key Challenges | · Manage logistical complexity:1. Recruit and train a sales force equivalent to 3 times the size of our 3 distributors combined2. Cover thousands of scattered douars not spotted in any geographical map |
Major Achievements | · Tide brand back to growth after 4 years of decline (85% of growth coming from douar program)· 100% reach within target timings and budget |
Jan ‘03 to Sep ‘03 Responsible for Recruitment, Training and Development & Souk coverageJob description 1. RT&D Major Achievements | · Improved selling of CBD department to top candidates· Global CBD people strategy deployment leading to better career planning |
Job description 2. Souk Coverage Major Achievements | · Above national average index vs. year ago |
Sep ‘02 to Dec ‘02 Perfect Stores Program ManagerJob description Deliver superior instore presence vs. competition (design & deployment) Major Achievements | · From 3’000 to 20’000 “Perfect Stores” in one year· Program was recognized by CBD (Sales) global head as a Best In Class |
Aug ‘00 to Aug ‘02 Customer Marketing Organization (CMO): Initiative management (product launch, defense plan, phase in phase out), single point of contact between CBD Department and MarketingJob description 1. Trade Marketing manager for Detergents and Cleaners Major Achievements | · Major launches: Bonux, Tide (back to glory) relaunch |
Job description 2. Trade Marketing manager for Shampoos and Paper Major Achievements | · From push to pull. Developed “reselling plan” idea that was reproduced on all categories |
Jun ‘99 to Aug ‘00 Retail Unit Manager in Agadir Major Achievements | 1. Building the businessa. Volume 145 index (99/00 vs. 98/99). Number 1 in national retail van operations.b. Productivity: 131 vs. year ago. Number 1 in national retail van operations.2. Building the organizationa. Launched a tailored training program for sales reps on sales techniques |
Sep ‘98 to Jun ‘99 Retail Unit Manager in Tangier Major Achievements | 1. Building the businessa. Productivity: 101 vs. past fiscal.b. Initiatives: index 94 vs. objectives. Number 1 in national retail van operations.2. Building the organizationa. Implemented a structured training plan for all sales reps (first time ever) |
Oct ‘97 to Sep ‘98 National implementation of a computerized retail Ordering Shipping Billing system (HHT) Key Challenges | · Train all sales force to a computer system in a foreign language.· Obtain full support from the organization, mainly CBD, Logistics and Finance departments |
Major Achievements | · Attained full acceptance of the system by the organization· Developed a “survival guide” per user profile· Developed complementary reports to simplify system exploitation |
Apr ‘97 to Oct ‘97 Retail Section Manager (van selling) (1) training to sales basics and (2) monthly reports aiming to better understand business and develop analytical capabilities. Etudes
September ‘96 Sherbrooke University. Québec. Canada. M.Sc. Marketing (Master in Science of Management). Valedictorian with GPA 4.1/4.3
July ‘95 ESIG-RABAT. Morocco Commerce International. Valedictorian
Delivered trainings Corporate: Individual Coaching, Project Management, Time Management, PowerPoint, Excel, Train The Trainer, Presentation Skills.
Functional: Distributor Operations College, Sales College, Communication Skills, Collaborative Negotiation, Objection Handling and Persuasive Selling.
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